Have you ever noticed any click-and-mortar business that is doing exceptionally well and any brick-and-mortar business struggling for sales? Well, the reason can be the social media presence of that brand. Today, it has become necessary for a brand to advertise its products and services on social media, not only that, but they also have to follow the latest social media trends. Now,let’s discuss thelatest social media trends you need to follow for your business growth.
Table of Contents
Trends Defining the Future of Social Media for Your Business. 1
1. Take Advantage of Videos. 1
2. Create a Meaningful Relationship with Personalized Content. 2
3. Social Media Influencers and Word-Of-Mouth Marketing. 2
4. Leveraging Instagram Stories. 3
5. Social Media as Customer Service. 3
Trends Defining the Future of Social Media for Your Business
Social media is now taken as a synonym with digital marketing. Many click-and-mortar businesses have seen unprecedented growth from social media platforms such as Facebook, Instagram, etc. However, with time social media platforms evolve, algorithm change and new developments are being made. All of these changes have a huge impact on how people engage and react to social media marketing as well as on how brands target their audience.
The most important thing every marketer should remember is, what works for your brand a month ago may not work now. To produce good results it has become necessary for a marketer to understand and follow the latest social media trends.
Let’s discuss what social media trends you need to follow for your brand’s growth.
1. Take Advantage of Videos
The video takes a stronger place on social media platforms, therefore you need to include more videos into your social media marketing strategy. Video content is popular especially on social media platforms such as Facebook and Instagram, and it is predicted to grow in the coming year. Videos provide more engagement and help in building social media following.
On Facebook, a huge number of people comment, like and share a video if it is of their interest. This can help in increasing brand awareness as well as engagement.
2. Create a Meaningful Relationship withPersonalized Content
Personalized social media content is the key to success in 2020, as there would be no one who prefers to see irrelevant content. A content that is interesting and is designedfor a smaller group of audience can help to build brand engagement and will result in followers and consumers advocating your brand.
When you want the audience to engage with your brand, the last thing you would want is to engage them with a generic content that does not deliver value. Anything that provides an interesting story, humor, and knowledge is generally liked by people. In fact, if your brand’s social media platforms are not providing the type of content they supposed to, then around 3 out of 4 visitors will leave permanently.
Presenting personalized content is becoming an important social media trend. With the help of analytics data, you can guide your visualizers and copywriters to craft interesting and personalized content for your audience.
3. Social Media Influencers and Word-Of-Mouth Marketing
Have you ever bought anything just because your friend or a family member has suggested that? Well, we all have at least once in our lives. Word of mouth marketing is still one of the most effective marketing techniques used by marketers.
According to research conducted by best assignment writing serviceUK, 92 percent of customers prefer a product recommended by their friends or family members.
Word of mouth marketing is successful for your business growth because if you have satisfied one customer then there is a high chance the other customer may also like your product.
Everyone is aware that influencers have been around for a while now, and have become an essential part of social media marketing strategy. Today, brands opt for Nano or micro-influencers to get a positive and honest review of their product because people tend to trust the opinion influencers have about any product or brand.
4. Leveraging Instagram Stories
If you use Instagram you must be familiar with its stories feature. The most viewed stories on Instagram are from brands, says Best Assignment writers. Ever wonder why? Well, because many people view the brand’s stories to know about their product, service, reviews, and offers.
Instagram allows brands to creatively use the story feature to promote their product and to increase awareness. With the help of images, interactive elements, special effects, and videos a brand can tell a story and can easily influence its audience. Branded stories also help followers to know more about the product or service your brand offers. Useful and meaningful content encourages buyers to invest in your brand.
5. Social Media as Customer Service
Have you ever thought of why it is necessary to incorporate the social media customer service tool in your marketing strategy? Well, because now it has become necessary for your business growth. A decade ago, brands thought customer service as a post-sale task. Today, people expect brands to offer social media customer support before they decide to make a purchase and even after they made the purchase. Consumers find it easy to interact with the brand over social media than to visit the outlet. The best brands do not miss the opportunity to attract, impress and sell their products while interacting with the audience.
According to a study conducted by UK Assignment writing services,
- Live chat, social media and texting to contact customer service is used by 67% of customers.
- 20.8 percent of the internet users in the United States say that they find social media the best platform for customer service
- Around 150 million people from all over the world use Instagram to contact brands
Many renowned brands such as Nike, Starbucks, Skyscanner, Netflix, and Spotify go above and beyond for their social media audience, and their success proves the great importance of social media customer support.
Nike is one of those brands who are exceptionally good in providing customer support. Their twitter account Team Nikeprovides support within seven days and in seven languages. (English, German, Japanese, Spanish, French, Italian, Dutch)
With the huge following, it is obvious that Nike’s account is flooded with customer’s support request but still, they never lose patience and always try to solve all customer queries.
Bottom Line
Examples mentioned in this article prove that brands who have incorporated social media marketing techniques in their strategy witness growth in their business. Today, businesses are following different social media trends to encourage their audience to invest in their products or services, and the brands that do not follow are left behind. To increase the awareness and growth of your business it is necessary to follow the trends mentioned in this article.