It can be a daunting yet exciting time when you are moving your global business from being a local business into a national one.
This issue can be even more pronounced if you’re moving into the global marketplace and looking to gain those large international orders. There are some preparations which your business will need to complete in order to achieve this level of success. Read on to find out more.
Be prepared to meet your customers
It is important in all industries that you are prepared to meet with your customers, and this is also true of those customers that are based abroad. Being able to not only offer meetings within a virtual office space or via video chat platforms such as Instagram or Skype, but also actually being able to meet your customers in person, whether it be within the country your business is based in or your customer’s own territory, is important. With this in mind, you will also need to either position yourself as their go-to person, so that you are the one to travel, or have designated members of your team who are willing to take on the business traveling for you.
Going this extra mile for your customers in order to get a good strong connection with them, especially if the business which they bring is big money, is something which should come as standard, and shows a high level of commitment by your business. It will also show your customer how important they are to your business, which will make them feel special and could result with you winning even more orders.
You may find that if your business relies heavily on custom from one country in particular that it is beneficial to hire bilingual members of staff, so that your customers will feel even more confident when dealing with your business.
Make sure that your website is user-friendly
It is important to make sure that your website is totally user-friendly. This is not just about navigation or making sure that it loads at a desirable speed to prevent a poor bounce rate, but ensuring that it has simple enough wording that it can easily be translated into other languages without losing any of the important information you are trying to get across. This is crucial when looking at taking your business global.
Having a website that is overly technical in terms of detail and struggles to get your business’ key points across will be perceived as confusing and inept. It is not good business to presume that everyone who visits your site has the same knowledge level as you.
Final thoughts
When dealing with large customers across theglobe, you must be prepared to go that extra mile. This may mean either yourself or members of your workforce taking business trips in order to meeting your customers in person.
You will probably have to take a look at your website to make sure that it can be translated clearly and still makes sense to those that could be looking to make purchase with your business.